How It Works
1. Register for free
Register for free to browse the Thrive catalog, see member savings, and receive 15% off your first purchase.
2. Start your trial
With your first purchase on Thrive, you’ll start a free 30-day membership trial. See how much you save. Cancel any time.
3. Join the community
Join Thrive for just $59.95 and save on the world’s best healthy products for a full year. With your membership, Thrive will sponsor a low-income family.
Top 10 FAQs
- What is Thrive Market?
- Why did you start Thrive Market?
- Why does Thrive charge an annual membership fee?
- Is the membership really worth it?
- How does the free trial work?
- What kinds of products does Thrive Market carry?
- How do I know if a product aligns with my diet and values?
- Does Thrive Market have a social mission?
- What is the Thrive Happiness Guarantee?
- Who is behind Thrive Market?
THRIVE VS. TRADITIONAL RETAIL
Thrive is a membership community that uses the power of direct buying to deliver the world’s best healthy food and natural products to our members at wholesale prices and to sponsor free Thrive memberships for low-income American families.
and help American families thrive.
Three Thrive Promises
- 1 Only the highest quality healthy and natural products
- 2 Always at prices 25-50% below retail
- 3 Always committed to sustainability and social justice
Expanding access to healthy living isn’t just our business model - it’s our mission. And it couldn’t be a more urgent one. Every year, 49 million Americans experience food insecurity while 80 percent of low-income families resort to buying food they know isn’t healthy just to make ends meet. Meanwhile, more than 23 million Americans today still live in “food deserts” - low-income neighborhoods where healthy natural food is nowhere to be seen.
Thrive Market can help change this. That’s why we’ve committed to giving a free membership to a low-income family for every paid member who joins Thrive.
That’s free access to over 2,500 of the highest quality natural and organic staples, snacks, home products, and baby products at 25-50% off retail prices. Over the next year, we will also be launching educational content and custom merchandising to help members who are new to healthy living learn the ropes and access dietary staples at wholesale prices.
We are inspired and humbled by the opportunity to make America healthier one family at a time and so grateful to every member who joins us to make that opportunity a reality.
Think you may qualify for Thrive Gives? APPLY HERE
“Thrive Market’s model is revolutionary. The landscapes of food and health are changing; 21st century consumers want affordable, 'free-from' food. Thrive Market democratizes healthy food, making it more affordable and more accessible to more people. It is a game-changer.”
ROBYN O'BRIENAuthor of The Unhealthy Truth and AllergyKids Foundation founder
WE BELIEVE YOU HAVE A RIGHT TO KNOW WHAT IS IN THE FOOD YOU EAT EVERY DAY.
Thrive Market is passionately committed to creating a world that is free of genetically modified organisms, or GMOs. We believe everyone has a right to know what they are eating and what chemicals are used in the foods they consume every day. That’s why we have carefully screened our products to ensure we do not carry any GMO foods. We also focus on providing USDA Certified Organic options wherever they exist. Genetically Modified Organisms are prohibited under the USDA Organic guidelines.
We believe foods containing any genetically engineered ingredients should be clearly labeled. While the United States does not yet legally mandate the labeling of GMOs, we are committed transparency about the products we sell on Thrive Market. Many of the foods we carry are certified by the non-GMO project and/or certified Organic by the USDA, which prohibits the use of GMOs.
TAKING CARE OF THE LAND, YOU'RE SUPPORTING THE FUTURE OF
Though maintaining a catalog free of GMO foods is difficult, we are excited to support a growing supply chain where there is more visibility, accountability and success in awareness of genetically modified crops. We hope that major corporations will begin offering the non-GMO products they sell to European consumers to American consumers. We hope that certified Organic & non-GMO foods will become the industry standard, not the exception.
Genetic engineering is an extremely important issue, and also one of the most complex issues. Tracing GMO ingredients with 100 percent accuracy is extremely difficult, as cross-pollination and seed drift can contaminate natural crops with genetically modified pollen. More than 70 percent of food sold in the United States contains some genetically engineered ingredients and we know how difficult it can be for shoppers to always take the time to find out what is in their food. At Thrive Market, you can trust that we will do our best to never sell GMO foods and we promise to make it right if something with genetically engineered ingredients should make it on to the site.
See All Values
We encourage you to point out brands or products that you know or suspect may contain GMOs. If you see something worth noting, please let us by email -at- care at ojuve.com. Thank you for your support, and your help in making sure Thrive Market is free of genetically modified foods.
Check out these helpful resources
At Thrive Market, we take great pride in making sure you’re a happy customer for life! We want to make sure every part of your Thrive experience is an incredible one. We’ve hand-picked all the products we sell and stand behind every item, 100%, and want you to love them wholeheartedly, too.
If you have any questions about the merchandise on the site, or are in any way unsatisfied with your shopping experience, please contact us. One of our dedicated team members will do whatever it takes to make sure you are completely satisfied and delighted with your order!